Small Business Saturday encourages community members to shop local

“Shopping at a small local retailer is going to have a quicker impact on the local economy than shopping at a large national or international company."

Posted: Nov 27, 2021 9:42 AM

EUGENE, Ore -- While a lot of attention was on big stores and their deals on Black Friday, community members continue to urge one another to shop local this holiday season.

Small Business Saturday has arrived, and KEZI spoke to several people about why they say supporting local businesses is crucial.

“I love local and small shops over big retail and those types of things,” shopper Jeff Miller said. “More of the money stays in the community, and the items are often a little more unique.”

Local shopper Kim Davis agreed.

“I think it’s important to keep the money in the community,” Davis said.

Brittany Quick-Warner is the president and CEO of the Eugene Area Chamber of Commerce. She said many local retailers are anticipating more customers in stores.

“We’ve seen some research that shows that consumer confidence is a lot higher right now,” Quick-Warner said.

Quick-Warner said shopping small allows everyone to connect at a community level.

“Shopping at a small local retailer is going to have a quicker impact on the local economy than shopping at a large national or international company,” Quick-Warner said. “Your dollars are actually going back to a person who supports our local community.”

She also shared what she’s noticed about the push to support minority-owned businesses.

“A lot of our local retailers have partnered with minority business owners to make sure their products are in their stores and to make sure they’re highlighted,” Quick-Warner said. “There’s a really great opportunity to find people in the community that you want to support and help improve what they’re trying to do in the community.”

Eugene resident Phyllis Fisher said she’s never bought anything from Amazon.

“I’m a dedicated local shopper,” Fisher said. “I think it’s terribly important that we preserve our downtowns.”

Small Business Saturday started in 2010 and was formally recognized by the U.S. Senate in 2011.

“When you walk in, you feel like the workers and owners are there to help you and greet you,” Miller said. “It just makes the experience nice, rather than fighting masses in a big store that you can find the products in any town in America.”

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