Eugene Ems introduce new inclusivity plan

The Eugene Emeralds unveiled its new "Copa de la Diversion" initiative, a branding effort to be more inclusive within the Latino community.

Posted: Mar. 20, 2018 5:18 PM
Updated: Mar. 20, 2018 5:23 PM

EUGENE, Ore. - The Eugene Emeralds are making an effort to be more inclusive within the Latino community.

Tuesday afternoon, the team unveiled its new "Copa de la Diversion" initiative and branding.

Officials with the Ems say this initiative has been in the works for two years. During the past six months, they've focused on what the identity would mean for the team and got input from the local Latino community.

"At the end of the day, we wanted to tell a story, we wanted something that was really welcoming and something that the community can take pride in," said Allan Benavides, the General Manager for the Eugene Emeralds.

Benavides said for six games out of their season the team will be re-branded as the "Monarcas de Eugene", or the Monarchs of Eugene.

The Ems will offer Hispanic food and music, and Sol Cervesa will be the official beer of the team all season long.

Benavides said the team even hopes to get a Spanish speaking broadcaster.

Article Comments

Eugene
Clear
54° wxIcon
Hi: 70° Lo: 46°
Feels Like: 54°
Corvallis
Clear
53° wxIcon
Hi: 70° Lo: 45°
Feels Like: 53°
Roseburg
Clear
60° wxIcon
Hi: 75° Lo: 46°
Feels Like: 60°
North Bend
Overcast
52° wxIcon
Hi: 59° Lo: 47°
Feels Like: 52°
KEZI Radar
KEZI Temperatures
KEZI Planner

LATEST FORECAST

Community Events

 

 

 

 Ask the Banker 

  Enter Contests