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Ems hit grand slam with promotional efforts

The Ems are the first Northwest League team to win the Larry MacPhail award.

Posted: Oct. 25, 2018 12:03 PM
Updated: Oct. 25, 2018 6:26 PM

EUGENE, Ore. -- There was another big win for the Eugene Emeralds on Thursday when Minor League Baseball recognized them for their promotional activities.

The Larry MacPhail Award goes to the minor league team with the best promotional efforts in all of Minor League Baseball. It's named after the legendary baseball executive who introduced night baseball, batting helmets, and airplane travel for teams.

"We are so honored to be the first Northwest League team to win this award," Allan Benavides, general manager for the Ems, said. “Our staff works tirelessly year-round to keep our brand top of mind and our fun, and sometimes experimental, promotions would not be possible without all the fun and creative colleagues we have in this industry whom we continue to learn from each and every year.”

We spoke with Anne Culhane, the Director of Community Relations with the Ems. She's still in disbelief they won the award.  

"It's kind of like the championship, you still have to pinch yourself. It's one of those things where every year, we say this is our year and then it doesn't happen," said Culhane. "So when we got that email that it happened, it's kind of really cool."

The Ems were awarded the prize out of 160 teams.

The team will receive the award at the baseball winter meetings on Dec. 9 in Las Vegas.

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