Garth Brooks concert a boost for businesses in Lane County

Some businesses could see an opposite effect.

Posted: Jun 28, 2019 6:08 PM
Updated: Jun 28, 2019 6:13 PM

LANE COUNTY, Ore. -- MLK Boulevard and Coburg Road in Eugene are among the roadways already backing up with traffic as hoards of people flood into the city for the Garth Brooks concert on Saturday.

With all these extra people, that means more commerce for Lane County, but for some businesses the traffic isn't suitable for their business models.

Matt Sidman is a Service Director for Lithia Dodge in Eugene, and he said these big weekends inspire locals to stay away from high traffic areas -- and that negatively affects their business. 

"I would guess that it's easily a 30 to 40 percent reduction that day because of the lack of traffic we get onto our lot," said Sidman. "There's plenty of traffic on the streets, but not much on our lot."

But he also said they don't let it affect their staffing numbers, and they will still have their regular amount of employees working that day, hoping for the best.

Travel Lane County Vice President Andy Vobora said Eugene needs this weekend, especially with Hayward Field being closed for construction and the missed opportunities that come along with that.

"Not having the track is certainly impacting the hotels, restaurants -- everyone who benefits from visitors coming into the area, spending the night and enjoying everything that we have here in Lane County," said Vobora. 

He said an average home game weekend for the Ducks will generate about $6 million for the local economy

He also said we won't know the numbers until after the weekend, but he said he won't be surprised if they are bigger than we've ever seen before.

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