GM will stop decades-long practice of reporting monthly sales

General Motors will no longer report monthly sales, ending a decades-long practice that was an auto industry staple....

Posted: Apr 3, 2018 10:50 AM
Updated: Apr 3, 2018 10:50 AM

General Motors will no longer report monthly sales, ending a decades-long practice that was an auto industry staple.

GM and other major automakers traditionally report their US sales at the start of every month. They will all report results Tuesday, including GM. But this will be GM's last monthly sales report.

The company -- the largest seller of automobiles in the United States -- said monthly sales are no longer useful metrics for investors.

"Thirty days is not enough time to separate real sales trends from short-term fluctuations in a very dynamic, highly competitive market," said Kurt McNeil, vice president of the automaker's US sales operations.

McNeil said quarterly sales reports provide investors with better insight about the health of GM's business.

Car sales fell last year for the first time since 2009. March sales are expected to be slightly better than a year ago.

GM and other automakers are exploring new lines of business, including driverless cars and ride-sharing services like Uber. If they succeed, car companies could become less reliant on auto sales. But if investors continue to buy and sell companies' stocks based on monthly sales, automakers could focus less on future growth and more on keeping short-term numbers high.

Related: Auto sales fall for the first time in 8 years

Various tracking services will probably continue to give estimates for monthly sales results, even without the GM report. For instance, Autodata, one of the leading trackers, gives monthly sales estimates for Tesla even though it reports only quarterly, global sales.

Most industries do not report monthly sales figures. Major retailers used to report their US sales on a monthly basis, but Walmart stopped a decade ago, and retailers have generally moved away from the practice.

Other major automakers did not immediate respond to questions about whether they plan to follow GM's lead on monthly reports.

Oregon Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 4086

Reported Deaths: 151
CountyConfirmedDeaths
Multnomah110359
Marion93125
Washington71517
Clackamas30411
Deschutes1210
Linn1159
Umatilla1143
Polk9811
Yamhill697
Lane672
Jackson650
Benton555
Clatsop450
Klamath410
Malheur330
Coos310
Douglas250
Jefferson250
Josephine251
Wasco211
Columbia160
Hood River130
Morrow120
Lincoln100
Crook60
Curry60
Union60
Tillamook60
Wallowa20
Lake20
Sherman10
Harney10
Grant10
Baker10
Unassigned00
Eugene
Clear
56° wxIcon
Hi: 86° Lo: 54°
Feels Like: 56°
Corvallis
Clear
58° wxIcon
Hi: 86° Lo: 53°
Feels Like: 58°
Roseburg
Clear
65° wxIcon
Hi: 90° Lo: 58°
Feels Like: 65°
North Bend
Scattered Clouds
54° wxIcon
Hi: 64° Lo: 52°
Feels Like: 54°
KEZI Radar
KEZI Temperatures
KEZI Planner

LATEST FORECAST

Community Events