Apparently Steven Tyler aging backward puts people in their feelings.
The 69-year-old rocker appeared in a Kia commercial that aired during the Super Bowl.
In the ad, Tyler races a 2018 Kia Stinger in reverse on a track that results in him emerging from the car decades younger to the strains of Aerosmith's 1973 hit "Dream On."
The commercial, which owes Tyler's younger visage to the wonders of CGI special effects, elicited quite a response from social media as did Kia's tagline "Feel something again."
"Not a KIA fan, but the Stinger commercial with Steven Tyler going back in time was the best one yet," one person tweeted.
Another tweet said, "Thinking about the commercial last night where Steven Tyler drive a Kia in reverse at over 60mph to revert back to a younger age because it implied life wasn't as good being older."
Tyler, who turns 70 in March, had a more positive view of the commercial.
"Sometimes to go forward...you have to take a few steps back," he tweeted before the Super Bowl. "I left a little message for you in my new #kiastinger...Listen closely."
- Steven Tyler's back-in-time Kia commercial moves fans
- Steven Tyler opens home for abused girls
- Aerosmith's Steven Tyler tells Trump to stop playing band's music
- Steven Spielberg Fast Facts
- World's biggest aircraft, Airlander 10, moves toward commercial model
- US probes Hyundai, Kia after 4 deaths tied to airbags
- Florida woman says parked Kia Sorento spontaneously burst into flames
- John Paul Stevens Fast Facts
- Tyler Perry addresses Facebook scam
- Commercial Passenger Airplane Crashes Fast Facts